Online marketing is a competitive game. This means that, to be successful, you need to find cost-effective solutions that you know will reach your target customers.
Great marketing can be the difference between a business struggling or thriving. And, since traditional methods can be expensive, here are some low-cost marketing strategies that work:
4 Low Cost Marketing Strategies
1. Market Research & Surveys
Tailoring your marketing efforts to your customer base is key to running successful campaigns. So, you should always carry out thorough research and, if possible, conduct surveys to help.
Surveys and questionnaires are a brilliant way to get a clear picture of your target audience and for understanding what they want from your brand. And, this is very cost-effective!
Make sure you consider the purpose of the surveys, the time period and, most importantly, your target customers, products, and locations. This will help you get much more relevant results.
2. Get Feedback from Customers
Whilst it’s important to understand what you need to do to attract new customers, don’t forget about your existing customer base! It’s much cheaper to retain a customer that gain a new one.
Your customers should be central to your marketing strategies. So, make sure you treat your customers well and always try to improve your service to them.
Not only will this encourage more customer loyalty and save you money, it will also get you more customers in recommendations and word-of-mouth marketing – which is free!
Make sure you ask your happy customers for feedback on products and services — consider doing a special email marketing campaign just for this purpose. You can then use this on your website and social media pages, which will make you more credible.
3. Social Media Marketing
Social media platforms like Instagram and Twitter have transformed the way people shop. This is a huge opportunity for businesses to reach a much larger pool of customers.
If you’re looking for free social media marketing strategies, there are plenty available. For example, you can post videos and/or images or text posts and interact with others online.
In addition to this, paid social media ads aren’t too expensive and can help you reach more people. When done well, this can be a very cost-effective marketing technique.
As you grow your business, you will find lots of cheap or free marketing strategies. Like anything, it’s important to balance quality and efficiency with the costs. Over time, using these strategies can greatly improve your results.
We offer affordable professional logos — click below to check out some of our work:
We may receive commissions when you click the links on this page and make a purchase. However, this is not why we include them here. We truly believe these service providers will help you and your business!
We’re here to help bring balance to your life and success to your business through quality work, reliable assistance, and creative thinking.
Janet Doré is the CEO (Chief Everything Officer) of Scribaceous, Inc., and has been passionately supporting her clients since 2013. Learn more about her here and connect with her on Linkedin and Facebook!