TIP #5: Five SEO Tips for Small Business Websites
Your website is one of a gazillion teeny stars in the Universe we call the internet. Unless you sparkle brightly, you’ll get completely lost in the masses. Here are five SEO tips for small business websites to make your website shine brighter:
Our Top 5 SEO Tips for Small Business Websites
1. Make sure your website is well-organized and mobile-friendly.
Nobody—not visitors or search bots—likes a messy website that’s confusing to navigate. You have a few seconds from a visitor’s first click to grab and keep their attention. If your website is attractive, easy to get around, and loads quickly from both desktops and mobile devices, you’re nailing the most important facet of SEO.
2. Know and solve your customer’s problem.
If you know it, you can solve it. If you solve it, they will come—and, very likely, keep coming and bring people with them. Make your customers’ most pressing problem[s] your top priority. Talk to them. Research trending topics in your industry. Website content or blog posts written with this at heart will boost your SEO ranking. The key word is quality. Don’t bother with poorly written posts or irrelevant fluff—Google’s algorithms know the difference and they dole out rewards and punishments as they see fit.
3. Just say NO to duplicate content.
Speaking of rewards and punishment by Google, the same algorithms that reward you for quality content will punish you for duplicate content. DON’T pepper your favorite content throughout your website on multiple pages or posts, don’t wear out a keyword, and, of course, don’t copy and paste content from another website even if you have their permission. DO get creative and unique.
4. Snag as many legitimate incoming links as possible.
Just as in life, when it comes to SEO, the company you keep can make or break you. When Google sees that another high-ranking website has linked to your website, your reputation gets a boost. How do you get these links? Nail #1 and #2 and approach higher ranking websites to trade links. Or, write guest blogs or product reviews that link back to your website. No links are better than bad links. If Google finds out that you’ve paid shady SEO companies for worthless back links, you risk being smacked down. Those algorithms are smart—and getting smarter by the day.
5. Keep your “house” clean.
Once you get the keys to your new “house,” it isn’t long before it needs a good cleaning. The same applies to your website. Broken links and obsolete page content or blog posts ding your credibility with your customers and hurt your SEO ranking. You also increase the risk of virtual burglaries if WordPress, your theme, or plugins haven’t been updated. We suggest a thorough cleaning and security check at least once a month to keep your website fresh and locked down. [Yes, we can do this for you.]
The Good News
The good news is that Google’s algorithms are no longer fooled by cheap tricks and reward legitimate websites that people are actually reading. There are a lot of online resources to teach you how to write SEO friendly and relevant content, use titles and meta tags properly, take advantage of internal and external links, and/or optimize your photos. If you don’t have time, this is a hiring an expert to do it for you is a worthy investment.
Understand that SEO is not a magic switch. Anyone who tells you that they can get your website to the first page of Google quickly is someone to avoid. In fact, according to SEO expert Moz, SEO “often does nothing for new and emerging sites” and should be done with the understanding that it is a lengthy process designed to help those who rely on Google to send them customers to avoid problems and perform as optimally as possible.
If you have the time to learn more about SEO yourself, head over to Moz for expert advice. If these 5 SEO tips for small business do nothing but overwhelm you, get hold of us. We’ll optimize your website and ensure your blog benefits you.
If you haven’t already, please download our Small Business SEO Guide.