SMALL BUSINESS TIP #6: The Importance of Video on Social Media |

TIP #6: The Importance of Video on Social Media

If you’re like most people (including me), your favorite place is not in front of a camera. If that’s the case, I have some not-so-good-news for you. Depending upon the nature of your business, you may just have to get over yourself—because the importance of video on social media is growing by the day.

“Actions speak louder than words.”

“It’s easier said than done.”

“Do as I say, not as I do.”

These are just some of the clichés to reminds us that we need to show people, not tell them. For some, this applies as much in business as in personal life.

Before I share 18 video marketing tips with you, I want to talk a little bit about why videos are so important for your digital marketing and social networking strategies.

Importance of Video on Social Media

So, why are videos so important on social media—and in your digital marketing campaign?

Videos grab attention. These days, people are more willing to watch than read and videos generally hold attention significantly longer than the written word. Videos also tend to hit more emotional buttons than the written word AND visual stories typically live longer in our memory banks.

On Facebook, more than 1 billion videos are watched every day by more than half of users and, most importantly, photo posts are 50% less likely to be seen than videos.

In short, videos are act as a spotlight that will get your information to stand out from the rest. They are an extremely effective lead generator and can effectively communicate your call to action—both requirements of any effective marketing campaign.

18 Video Marketing Tips

  1. Consistency. Consistency. Consistency. Post a video no less than once weekly and let your viewers know when you post—“Hey everyone…check back for new videos every Monday!”.
  2. If you have a video channel [YouTube, Vimeo, etc.], make sure it’s branded consistently with your other social networks, including an appealing cover pic, a complete and catchy profile, custom thumbnails for every video, and links to your website and other social networking venues.
  3. Look beyond YouTube. Check out Vimeo,, Ooyala and Periscope to find the host that best fits you and your style and your brand. Facebook’s new Live feature is a MUST!
  4. Focus on quality instead of quantity. Likes, written or video Comments, Favorites, and views outside of the channel benefit you far more than the number of videos on your channel.
  5. Film in high-resolution in a well-lit non-distracting setting with a good microphone.
  6. Share. Share. Share—on Facebook, Twitter, Pinterest, Google+, your website, and other relevant websites or online communities that have the potential to positively impact your brand.
  7. Put each video’s keywords in an attention grabbing title and your informative description.
  8. Start your description with your most important link, most likely your website.
  9. Tag your video effectively.
  10. Be yourself [unless you’re dull] and have opinions [even if they might rile some people]. It’s more likely often the controversial people to go viral, than the one who agrees with everyone.
  11. Lure viewers to each video with the branded thumbnail image, a catchy title and description, and a convey your message within the video uniquely and succinctly.
  12. Don’t stray off topic and keep your videos as short as possible [not to exceed 10 minutes].
  13. Do not risk removal or legal action by using copyrighted music without permission.
  14. Creatively ask people to subscribe to your channel.
  15. End each video with a call to action that encourages comments, then respond to comments and connect the commenters outside of the video channel.
  16. Invest in accurate [not auto generated] closed-captioning subtitles to boost the SEO of your videos so they rank higher in searches.
  17. Create playlists so your viewers know right where to go to find what they’re looking for.
  18. Be patient. It’s a process.


3 YouTube Tips

  1. Use YouTube Cards.
  2. Create GIFs from your YouTube video at and use them in your social networking posts.
  3. Try to get featured by a YouTube editor.

Now that you’re a bit more clear on the importance of video on social media and in your digital marketing campaign, it’s time to lose your inhibitions and get filming.

We can help you along the way, included branding your profile and creating those accurate closed-captions, so give us a call.

Janet Dore | Chief Everything Officer

Janet passionately serves small business owners to allow them to maintain a healthy work-life balance while growing their company.

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