In this post, I’ll give you some valuable Facebook business page tips to help your page be extra awesome.
If you’re serious about your business, a Facebook business page is no longer an option. It’s not just another mode of communication with our customers—for most companies, it’s necessary for SEO and brand health.
But, first…let’s look at WHY you should have a page.
Why Build a Facebook Business Page?
Did you know that counting from 1 to 1 billion would take you 95 years? Add at least another 50 years if you’re counting to 1.71 billion. That’s the number of monthly active users on Facebook as of the second quarter of 2016. Think about how many potential customers this represents to you.
What does this mean for your business? Well, for many businesses, it means:
A Facebook presence is a must for SEO and brand health
Facebook is a valuable marketing opportunity and a worthy recipient of some of your marketing budget
You shouldn’t do your Facebook business page part way
If you’re going to do a page, it’s important to do it professionally.
You have seconds to convey the quality and spirit of your brand and capture a visitor’s attention. It’s also important that your Facebook cover photo includes key info—such as your address and phone number—in a mobile friendly format.
3. DO treat your Business Page as a secondary website, NOT as a task you do only when you have time.
Your Facebook Business Page is likely to show up before your website in a Google search, so it can often be the first point of contact with your customer. You want it to be professional and complete (they now have helpful About and Services sections).
And, don’t let that Call to Action button go to waste!
4. DO have airtight security settings, NOT ones that leave you open for an invasion.
Yes, even your Facebook business page can get hacked. Infiltrators are usually from another country and their typical tactic is to flood your page with Likes, which decreases the visibility of your posts to your authentic fans.
They may even demand ransom—requesting payment for not reporting your posts to the Facebook Police, which puts your page at risk of being shut down. You can protect yourself by through your security settings.
5. DO post relevant and unique content (with gorgeous branded graphics, of course) daily, NOT occasional and/or boring filler that gets missed.
Solve your followers’ problems. Stimulate their imagination. Motivate them. And, most importantly, interact with them. Thank them for liking your Facebook Business Page. Don’t waste a single opportunity to bond with a customer.
6. DO use a social media scheduler instead of being a slave to your Facebook Business Page.
Consistency is key when it comes to social media. Rather than burden yourself with manually posting several times a week, invest in a social media scheduler.
Not only do they free you up, but they help keep your business blog posts and other timeless content alive for as long as you want to.
If you can’t find the time to create and nurture your Facebook Business Page yourself, we are here to help. We’ll work with you in whatever capacity you need to boost your brand health so you can tend to business. Click here to chat with us about a plan.
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We’re here to help bring balance to your life and success to your business through quality work, reliable assistance, and creative thinking.
Janet Doré is the CEO (Chief Everything Officer) of Scribaceous, Inc., and has been passionately supporting her clients since 2013. Learn more about her here and connect with her on Linkedin and Facebook!